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Blog Posts

  • Patient Voices Matter: How Patient-reported Outcomes Are Redefining Market Access

    The healthcare industry is experiencing a paradigm shift as patient voices take center stage in drug development and approval processes.

  • The Role of AI & Machine Learning in Real-World Evidence Generation

    In the evolving era of healthcare, data is the foundation of informed decision-making. With the rise of Artificial Intelligence (AI)

  • Are Real-World Studies Reliable? Addressing Bias & Data Quality Issues

    In an era where healthcare decisions are increasingly driven by data, real-world evidence (RWE) has become a crucial tool for

  • The Role of Medical Science Liaisons in Educating Physicians on Colorectal Cancer Advances

    Colorectal cancer (CRC) is the third most commonly diagnosed form of cancer globally and is the second most common cancer-related

  • Are randomized clinical trials enough: Why regulatory bodies are demanding more real-world evidence?

    Real-world evidence (RWE) has emerged as a critical complement to randomized clinical trials (RCTs) in healthcare regulatory decision-making. While RCTs

  • Why Ongoing Education for Healthcare Professionals is Crucial

    Healthcare is a constantly evolving field, where innovation, research, and technology shape patient care and outcomes. Ongoing education isn’t just

  • Breaking the Silence: Why Chronic Kidney Disease Awareness Needs Better Communication

    Chronic kidney disease (CKD) is often called ‘silent killer’ as most people live with it for years without symptoms. In

  • Bridging the Gap: How Women’s Empowerment Drives Global Health Improvements

    Imagine a world where every woman has the power to make decisions about her health, future, and family’s well-being. A

  • Empowering Women Through Health: The Importance of Preventive Care at Every Stage of Life

    Recently, while working on a project about preeclampsia during pregnancy, our team was startled to learn that preeclampsia is one

  • Pharma’s Shift to Patient-Centric Models: How Listening to Patients Drives Better Health Outcomes

    The pharmaceutical industry is undergoing a significant transformation. In the past, the focus was primarily on research, development, and approval

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